Founded 20 years ago in Vitória, trading company Superia was born with a vocation for two sectors that move billions a year in foreign trade: fabrics and ornamental stones. Since 2020, the company has been run by Leonardo Coninck, successor to founder Rogério Coninck, alongside partners José Felipe Curtinhas, Guilherme Quintaes and Lohami Rizzi. They gave the company a new look and implemented a modern culture and expanded into other Brazilian states, as well as the United States, China and Hong Kong. At full speed, Superia has grown by more than 150% since 2020 and expects to turn over almost R$3 billion annually by 2025.
Superia plans acquisitions to expand its range of services
In the last three years, Superia has grown by 157%, driven by the international trade in stone and fabrics, which are concentrated in two states with a port vocation: Espírito Santo and Santa Catarina.
In Espírito Santo, exports of ornamental stone and imports of inputs and machinery for stone production and processing predominate. In Santa Catarina, the focus is on fabric imports – the trading company holds 25% of the market share of synthetic and artificial yarn imports in Brazil.
Superia has an average growth projection of 26% and will pursue this average growth per year until 2025, estimating total revenues of US$ 590 million (R$ 2.9 billion at the current price).
“We’re going to pursue this growth by expanding the services we provide to our main clients, in stone and textiles, as well as to the entire production chain in each segment. The fabric chain requires everything from agricultural machinery to industrial equipment, while the stone chain requires new inputs, machinery and even aircraft for corporate use,” says Leonardo Coninck, a partner at Superia.
Another front for growth should come through acquisitions of companies that participate in the international trade ecosystem, says Coninck.
“The acquisitions agenda is new to the company, but it should be one of the drivers of growth. We are considering other services related to foreign trade, such as customs clearance, foreign exchange, freight forwarding, road and sea freight. We can serve our clients more fully if we have a broader range of services,” adds the Superia partner.
