Challenge: The company faced common challenges in the sector, including high tax costs and the need to remain competitive in a globalized market. With significant taxes, especially in relation to ICMS, finding ways to reduce these costs without compromising quality or operational efficiency became a strategic priority.
Solution: The solution came from Superia, which specializes in tax planning for imports, going beyond the process. By taking advantage of the tax incentive offered by PRODERO and adopting an innovative approach to importing ornamental stone supplies from Spain, we advised on the most viable route. By opting for the parcel mode and clearing the goods at the ports of Vitoria, we were able to reduce tax costs by up to 13% compared to the standard 17% ICMS tax.
“By carrying out 10 operations like this, the company will save more than 150,000 reais on its import processes”
Result: The company achieved significant savings in its operating and tax costs, which translated into a direct increase in its profits. In addition, the reduction in final product prices has made them more competitive on the domestic marketmaking it possible to win a larger share of customers and expand its operations in a sustainable way.

This case is an example of how tax planning for imports optimizes the strategic business vision. By taking advantage of the tax incentives available and adopting a smart approach to imports, the Espírito Santo ornamental stone company not only reduced its costs, but also strengthened its competitiveness and positioning in the market.
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